My three questions are as follows.
1) How do you market or advertise for a play that is controversial or has subject matter that a good percent of the population may find offensive or in bad taste.
2) To what audience do you find it particularly hard to target and why do you think that is?
3) What is the hardest part of marketing theater as many believe it to be a niche community? In other words, how do you make the typical non-theater goer buy tickets for your show?
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